The Wine Makers – Lulie Halstead, Wine Business Strategist

Lulie Halstead is a globally recognized expert in wine business strategy, consumer insights, and marketing, with over two decades of experience shaping the wine industry’s research and advisory landscape.

We first met Lulie at the Direct-to-Consumer Wine Symposium a few years ago and frequently listen to her podcast, “A Question of […]

Podcast (twm): Play in new window | Download (Duration: 2:17:10 — 94.2MB)

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The Wine Makers – DTC Symposium Part 3: The Three Marketeers

Marketing Strategy & Brand Storytelling from Outside the Wine Industry

One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who’ve spent their careers […]

Podcast (twm): Play in new window | Download (Duration: 1:35:36 — 65.7MB)

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